Digitalization is a continuous journey that requires multidisciplinary expertise to accurately assess the current state, define the target, and deliver an effective, efficient implementation. Deploying AI, robotics, automation, and computerized operations are key enablers: they raise quality, accelerate processes, and create flexible capacity to support change and deliver better outcomes for patients.
Digitalization is essential across the pharmaceutical value chain—from R&D and product development to commercialization and process monitoring. Important questions remain: What exactly does digitalization mean in our context? Where should it be applied? What are the main challenges? What are the DOs and DON’Ts?
This event is an excellent opportunity to discuss these questions with experts, review real-world case studies, and identify practical next steps.
ORGANIZING COMMITTEE
Cristiana Campa, GSK / PDA Board of Directors
Emiliano Battisti , GSK
Mauro Giusti, Lilly / PDA Italy Chapter’ Chapter Liaison
Filippo Trionfera, BSP Pharmaceuticals / PDA Italy Chapter’ President
Mirko Gabriele, InfiniteVision / PDA Italy Chapter’ Past-President
Claudio Puglisi, Entourage / PDA Italy Chapter Bord Committee
Orazio Cultrera, Cultrera Consulting / PDA Italy Chapter’ Steering Committee
Lucia Ceresa, Consultant / PDA Italy Chapter’ President-Elect
Marcorosario Cusmano, Merck / PDA Italy Chapter’ Steering
Anna Campanella, Takeda / PDA Italy Chapter’ Steering
Nicola Giardini, Marchesini Group
REGISTRATION FEES (VAT 22% included)
- AIFA and Regulators Free of charge
- University € 61,00
- Young Professional (under 26) € 200,00
- New PDA members/new membership (up to August 2026) € 280,00
- PDA and AFI members € 350,00
- PDA and AFI members + 2nd colleague € 366,00
- (discounted rate for a concurrent registration)
- PDA and AFI members + 3rd colleague € 519,0
(extra discounted rate for a concurrent registration) - PDA and AFI NON-members € 500,00
- PDA and AFI NON-members + 2nd colleague € 549,00
(discounted rate for a concurrent registration) - PDA and AFI NON-members + 3rd colleague € 779,00
- (extra discounted rate for a concurrent registration)
Registration fee includes badge, program, admission to the scientific sessions, certificate of attendance, welcome, coffee breaks, lunches, cocktail & networking dinner.
Early bird discount: 10% for confirmations received by August 30, 2026. The deadline has been extended.
CLICK HERE for prliminary program (updated at 30/07/2026)
CLICK HERE to view the presentation abstracts (updated as of July 30, 2026)
CLICK HERE TO REGISTER
For information, please send an email to pda@pda-it.org)